Key Highlights:
- Creator Economy 2.0 introduces a new metric tied to V-Bucks spending.
- Creators benefit when players spend V-Bucks before or after visiting their island.
- Payouts still draw from 40% of Fortnite’s monthly net revenue.
Epic Games is modifying Creator Economy 2.0 in Fortnite with an updated engagement payout formula.
Starting 1 November 2023, a new metric will reward creators when individual players spend V-Bucks, whether that spending happens before or after visiting a creator’s island. This considers factors like playtime, player retention, and return visits to the map.
According to the community, the updated system has simplified earnings for many creators. But Epic is not done yet. This time, it will incorporate in-game transactions involving V-Bucks, allowing creators to profit from this as well.
Change Aims to Better Reflect Impacts
Epic Games first introduced the engagement payouts in March. Creators are paid from a pool of 40% of Fortnite’s net revenues each month.
Creator Economy 2.0 is a major shift from Fortnite’s earlier Support-A-Creator system, which paid out only a tiny fraction per purchase and often led to inconsistent earnings. The new engagement-based model ties payouts to how much players actually enjoy an island, rewarding long-term retention rather than brief traffic spikes. This change has helped many builders treat Fortnite Creative as a viable full-time job, fuelling rapid growth in original UEFN experiences.
Before Creator Economy 2.0, most Fortnite builders relied on Support-A-Creator codes, which earned only a small percentage whenever players bought cosmetics using a creator’s code. The system mainly benefited large streamers and offered little stability for map creators. CE2.0 replaces that model by rewarding actual island engagement instead of item shop purchases.
Now, the company states this is to more accurately recognize the impact on the shared payout pool.
It also measures overall economy growth. Unfortunately the changes won’t be reflected in payouts until 30 December 2023.
On the player side, Epic remains focused on leveraging content to make the battle royale as fun and appealing as possible. They know that players enjoying the online title are more likely to keep returning and spending money through V-Bucks purchases. So enabling talented ones to be rewarded for driving strong engagement and participation is a win-win for all.
Of course, some may be skeptical of the timing around this new metric being added shortly after V-Bucks price increases. However, the company emphasizes that creators should remain focused on providing fun and compelling experiences above all else. While revenue sharing is important, enjoying ongoing creativity and collaboration with the community should be the top priority.
By taking in feedback and iterating on programs like Creator Economy, both Fortnite and the community can thrive together. The shared passion for keeping the battle royale fun and innovative continues to drive progress. The idea of putting the creative players first in projects like this stays strong, even though the details might change.
Fortnite is accessible on PC, PS4, PS5, IOS, Android, Nintendo, Xbox One, and Xbox Series X/S.