Key Highlights:
- EA has revealed the new EA Sports FC logo and brand identity ahead of its post-FIFA football series.
- The triangular design is inspired by football tactics, polygons and the player indicator used in EA’s football games.
- EA says Ultimate Team, Career Mode, Pro Clubs and VOLTA Football will continue under the new brand.
Electronic Arts has revealed the new EA Sports FC logo and brand identity ahead of the company’s move away from the FIFA name later this year.
EA Sports FC will replace EA’s long-running FIFA-branded football series following the end of the licensing relationship between Electronic Arts and FIFA. FIFA 23 is the final EA football game to carry the FIFA name, while EA says more detailed information about its first EA Sports FC title will arrive in July.
The new logo is built around a triangular design inspired by several elements of football and EA’s previous games.
EA says triangles appear throughout the sport in passing patterns and tactical shapes, while the design also references the triangular polygons used in game development and the familiar player indicator displayed above the controlled footballer during matches.
The EA Sports FC branding will begin appearing across more than 100 matches through EA’s football partners, including the Premier League, LaLiga, Bundesliga, Serie A, Ligue 1, WSL, NWSL and CONMEBOL.
The rebrand does not mean EA is abandoning the modes, clubs or leagues associated with its FIFA games.
EA previously confirmed that Ultimate Team, Career Mode, Pro Clubs and VOLTA Football will continue under EA Sports FC, alongside more than 19,000 licensed players, 700 teams, over 100 stadiums and 30 leagues.
That licensing portfolio includes partnerships across major competitions such as the Premier League, LaLiga, Bundesliga, Serie A and MLS.
The FIFA name itself will continue separately from EA. FIFA announced in 2022 that it planned to work with multiple publishers and studios on future football games rather than continue with a single exclusive partner.
The rebrand became more concrete in July when EA revealed more of its first post-FIFA title, including the EA Sports FC 24 player presentation and visuals.
