Key Highlights:
- EA Play turns 10 years old in August 2024.
- New subscribers can join for just 99p until 15th August.
- Service offers a wide range of games and perks.
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EA Play, the popular game subscription service from Electronic Arts, is celebrating its 10th birthday this August.
To mark this milestone, the company is offering a special deal for new members. Let’s dive into the details of this exciting news and look back at the service’s journey over the past decade.
A Decade of Gaming Fun
EA Play first launched in 2014, paving the way for game subscription services. It was one of the first platforms to let players enjoy a variety of games for a set monthly fee.
Over the years, it has grown into a thriving community where millions of gamers worldwide can access some of the best titles in the industry.
Birthday Bargain for New Players
To celebrate its anniversary, EA Play is rolling out an incredible offer for newcomers. From now until August 15th, new subscribers can sign up for just 99p/$0.99 for their first month.
This is a massive discount from the usual price of £5.99 per month, giving players a chance to try out the service at its lowest ever cost.
The amazing offer was revealed in a new blog post on the official Electronic Arts website on August 1st.
What’s on Offer?
EA Play provides access to a wide range of games from Electronic Arts. This includes big names like EA FC (formerly FIFA) and the entire Battlefield series. Players can also enjoy:
- Early access to certain new games (with a 10-hour time limit)
- A selection of classic titles
- In-game rewards
- Exclusive discounts on EA purchases
Two Tiers to Choose From
EA Play offers two subscription options:
- Standard EA Play:
- Usually £5.99 per month or £39.99 per year
- Currently on offer for 99p for the first month
- EA Play Pro:
- £16.99 per month or £119.99 per year
- Offers more perks, including unlimited access to premium editions of new EA games
It’s worth noting that after the first month at 99p, the price will return to the standard £5.99 per month. However, players can cancel their subscription before the next payment if they wish.
A Look Back at EA Play’s Journey
Since its launch, EA Play has become a big hit with gamers. Here are some impressive facts about the service:
- Tens of millions of active members
- Over 230 million hours spent on game trials
- More than 760 million in-game rewards claimed
- Billions of pounds/dollars in value offered through discounts and perks
These numbers show just how popular the subscription-based service has become over the past ten years.
What Can Players Expect?
Subscribers to EA Play can look forward to a diverse library of games. This includes recent hits like the Dead Space remake, as well as classic titles such as Need for Speed: Hot Pursuit.
Looking ahead, Electronic Arts has some exciting releases planned. Madden NFL 25 is set to launch later this year, and the highly anticipated next entry in the Battlefield series is also in the works.
EA Play members will have plenty to look forward to in the coming months.
That said, the publisher has recently been on a mass discontinuation spree, shutting down numerous old titles at a rapid pace.
How EA Play Fits with Other Gaming Services

For Xbox users, EA Play is already included in their Game Pass subscription. This means they might not be able to take advantage of the 99p offer.
Though, PlayStation Plus Extra or Premium subscribers could benefit from this deal, as their subscription includes Ubisoft Plus instead of EA Play.
As EA Play celebrates this milestone, the company is looking ahead to the next decade of gaming. With new technologies on the horizon, the publisher is excited about the possibilities for creating even more engaging and innovative gaming experiences.
As per the previously mentioned blog post stated, the team at EA believes they’re well-positioned to shape the future of interactive entertainment.
With their experience in managing large online communities, telling compelling stories, and harnessing the power of player communities, they’re ready to take on the challenges and opportunities that lie ahead.
This anniversary offer is a great chance for players who haven’t tried EA Play before to give it a go.
For less than the price of a chocolate bar, they can access a huge library of games for a whole month. It’s an opportunity to explore new titles, revisit old favourites, and see what EA Play has to offer.
For the gaming industry as a whole, EA Play’s success over the past decade shows how subscription services have become an important part of how we play games.
As technology continues to advance, we can expect to see even more innovations in how games are delivered and played.
Just remember, the 99p deal for new subscribers is only available until the 15th of August, so don’t wait too long if you’re interested!
As we look to the future, it’s clear that EA Play and services like it will continue to shape how we experience and enjoy video games. Here’s to another decade of play!